Direct Alpine s.r.o. Code of Ethics

Introduction

Direct Alpine s.r.o. operates with its partners in many countries worldwide. We are one of the leading manufacturers of technical outdoor clothing. Our primary goal is to develop and produce original, high-quality, and functional products, taking into account customer needs and sustainability.

1. The Company and Its Environment
   Direct Alpine s.r.o. strives to meet customer demands both in the Czech Republic and globally by sustainably developing and producing high-quality technical outdoor clothing with long durability. The company seeks to connect economic and social activities with external entities, particularly in areas of interest and within the region.
2. The Company and Its Activities
   Direct Alpine s.r.o. focuses on producing and developing functional technical outdoor clothing while respecting environmental protection, extending the life of its products, and providing 100% service. We regularly review our internal ECO plan and make decisions with a view to future developments.
3. The Company and Its Employees
   Direct Alpine s.r.o. respects values such as boldness, courage, respect, creativity, solidarity, and fulfilling commitments. Workplace safety and health, fair compensation, direct dialogue, employee training, and social security are key for us. Direct Alpine s.r.o. values the diversity of its employees and partners. We strive for a stimulating and creative work environment and relationships based on trust, ensuring equal opportunities for all. Discrimination of any kind is unacceptable.
4. The Company and Its Associates
   Direct Alpine s.r.o. promotes transparency and adheres to corporate governance principles. We regularly provide trustworthy and relevant information about our activities and economic results.
5. Supplier Transparency
   Direct Alpine s.r.o. regularly monitors its supply network to ensure transparency and high production standards. Our goals include maximizing production in Europe, where high legislative, environmental protection, and employee social security standards are guaranteed. We aim to localize the production of components and fabrics in Europe wherever possible.
6. The Company and the International Community
   Direct Alpine s.r.o. respects the cultural and legal environments of the countries in which it operates. We reject corruption, adhere to fair competition rules, and follow the principles of the Universal Declaration of Human Rights and the International Labour Organization (ILO).
7. Confidentiality and Protection of Sensitive Information
   Direct Alpine s.r.o. protects sensitive technical and commercial information. We take all necessary measures to ensure the security of such information and uphold confidentiality agreements.
8. Data Protection and Respect for Privacy 
   Direct Alpine s.r.o. ensures the protection of personal data for its employees and business partners. We comply with legal regulations regarding privacy protection and ensure the confidentiality of collected data.
9. Good Business Practices
   Direct Alpine s.r.o. deals with suppliers, customers, and competitors with loyalty and honesty. We respect intellectual property rights and comply with all relevant national and international regulations.
10. Illegal Payments and Corruption
    Direct Alpine s.r.o. follows international regulations prohibiting corruption and unlawful payments. Our conduct is based on the quality of our products and services, as well as ethical business behavior.
11. Fair Competition Principles
    Direct Alpine s.r.o. supports fair and legal competition. In business dealings, we act honestly and comply with all relevant regulations concerning free competition.
12. Conflict of Interest
    Employees of Direct Alpine s.r.o. must act in the exclusive interest of the company and avoid situations that could lead to conflicts of interest.
13. Industry-Specific Rules for the Textile Sector
    Direct Alpine s.r.o. commits to transparency and honesty in its relationships with employees, business partners, and state authorities, while adhering to all applicable regulations governing the development, production, and commercial distribution of textile products. We ensure equal opportunities for all, and any form of discrimination is unacceptable. Special attention is given to regulations concerning testing and production, promotion, and distribution of our products, especially:
    
    - good laboratory practices and material testing,
    - properly selected production processes,
    - labeling and customer information.
14. Adherence to the Code
    Direct Alpine s.r.o. and its employees are obligated to follow the rules and principles outlined in this Code of Conduct. Employees can report concerns about potential violations without fear of repercussions.