Direct Alpine and
Custom Manufacturing

Direct Alpine and <br>Custom Manufacturing

Design, modeling, and prototype production are carried out in Liberec, at the company headquarters. We ensure production almost exclusively in workshops located in the Czech Republic and Slovakia.

At least 95% of production in Europe Design, modeling, and prototype production are carried out in Liberec, at the company headquarters. We ensure production almost exclusively in workshops located in the Czech Republic and Slovakia.

We work with the highest quality functional materials that offer excellent thermal insulation properties, are wind and water-resistant, and easy to maintain.

High-Quality Materials We work with the highest quality functional materials that offer excellent thermal insulation properties, are wind and water-resistant, and easy to maintain.

Ambassadors Our ambassadors (mountain guides, top climbers, and employees) test the materials in the most demanding mountain conditions.

We take care of the outdoor clothing we produce even after the warranty ends! We offer all kinds of repairs using original materials to maintain the original design.

Post-Warranty Service We take care of the outdoor clothing we produce even after the warranty ends! We offer all kinds of repairs using original materials to maintain the original design.

We are members of a circular economy platform that brings together Czech textile and clothing manufacturers in the Czech Republic.

Sustainable Strategy We are members of a circular economy platform that brings together Czech textile and clothing manufacturers in the Czech Republic.

Our Services

Our long-term strategy focuses on producing high-quality workwear tailored to the real needs of various professions. Our designs stand out for their perfect fit, precise craftsmanship, and attractive style

• Custom production starting from 50 pieces
• Short delivery times
• Certified materials
• Quick and excellent service
• Tailor-made garments with an emphasis on comfort and safety
• Workwear for demanding professions and environments
• Outdoor clothing for VIP partners
• Branding according to customer requirements

1 company offering down fabric for outdoor use in Europe

13 production workshops in the Czech Republic and Slovakia

25 years of personal experience in the outdoor industry

100% post-warranty service

95% production in the EU

29 professional testers from ambassadors and employees

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About us

2020

Begins collaboration on the development and production of top-tier products for the Swiss company MGG.

2013

DIRECT ALPINE receives a business award from the international rating company Dun & Bradstreet. This internationally recognized rating enhances the company's prestige in the business market, not only in the Czech and Slovak Republics.

2011

Begins producing workwear for the Italian company SkiTrab, which has been manufacturing high-quality ski touring skis, bindings, and related accessories for 70 years.

2000

Jindra "Hudy" Hudeček, owner of the first network of outdoor stores in the Czech Republic, joins the company. This strategic partnership fosters the growth of the Direct Alpine brand in both the Czech Republic and abroad.

1997

Long-time friends and climbing partners, Radek Nováček and Jirka Sika, who share a passion for outdoor activities such as mountaineering, paragliding, MTB, telemark skiing, and more, founded a small trading company.

More information

Our clothes in practice

Reference

We are very happy with the Glider jackets with the reinforced sleeves. Unfortunately we don't have any photos of the jackets in use at the moment, but I'll keep it in mind. I wish you a wonderful Christmas time and a happy new year 2025. Thank you for the great cooperation, we look forward to another year together with you. Best regards, Olav Johswich

Hanseatic Treework GmbH & Co. KG