Anyone who loves outdoor adventures knows how crucial it is to have gear you can rely on—gear that exceeds your expectations and pushes you beyond your comfort zone, further into the mountains, and deeper into unexplored territories.
And that’s exactly what the Polartec Apex Awards are about. These prestigious awards annually recognize brands that not only build on proven technologies but also push the boundaries of design, functionality, and sustainability.
When Design Meets Innovation
At the core of it all is Polartec—a brand that has been setting the standard in technical textiles for decades. Their materials, such as Polartec® Alpha™, Power Air™, or Thermal Pro™, are the result of relentless research, testing, and dedication to providing users with the very best. The Polartec Apex Awards serve as a tribute to those who work wonders with these materials.
Celebrating Creativity and Responsibility
The Polartec Apex Awards aren’t just about who creates the best jacket or the warmest gloves. They’re also about responsibility—minimizing environmental impact, utilizing recycled materials, and enhancing product durability. Winners of this award are trailblazers in their field, inspiring the industry toward a more sustainable path.
Alpha T-Shirt: The Star of 2024
One of this year’s winners is our men's functional Alpha T-Shirt. This shirt isn’t just a piece of clothing—it’s the result of innovation, passion, and a deep understanding of the needs of those unafraid to face mountains and adverse weather.
Made from Polartec® Alpha™, the Alpha T-Shirt is the perfect companion for fast-and-light activities. Whether you're planning a quick hike or a multi-day trek, the Alpha T-Shirt won’t let you down. It’s incredibly lightweight, easily packable into a compact bundle, and offers thermal comfort that exceeds expectations.
What Makes the Alpha T-Shirt Exceptional?
Thermoregulation: With Polartec® Alpha™, you stay dry and warm even during intense physical activity.
Durability: Reinforced shoulder panels protect the shirt from wear—perfect for carrying a backpack.
Ergonomic Design: Anatomically precise fit and thumbholes ensure maximum comfort.
Lightweight and Packable: The shirt takes up minimal space and weighs next to nothing.
Inspiration for the Future
Products recognized by the Polartec Apex Awards demonstrate that modern outdoor gear can be high-performing, aesthetically pleasing, and environmentally friendly. These are products that consider not just the user but also the planet. Wearing the Alpha T-Shirt brings you one step closer to nature.
[Polartec Alpha Award details here.]
Curated by: @wanderlust__vision
Art Director: @lucaa.ricci
Director: @samparker._ / @klaus
Photographer: @mattiagreghi
Stylist: @annacarrangeles_
Set Designer: @alinatotaro_studio
Talent: @marshlallo